Majid Al Futtaim has launched Halla Foods, a new dining concept that combines digital and physical dining experiences

Dubai is home to Majid Al Futtaim’s first hybrid digital food hall, located at City Centre Me’aisem. Halla Foods blends digital and physical culinary experiences, allowing diners to order from multiple virtual restaurants with a single online transaction.

The new setting consists of a single cloud kitchen, seven homegrown F&B concepts and a 34-seater restaurant. Here, diners can conveniently order their food online via the Vox Cinemas website; through delivery apps such as Deliveroo, Talabat and Zomato; or at the physical space across from Carrefour Bio in City Centre Me’aisem by scanning a QR code or using the self-serve kiosks. Diners then have the option to have their food delivered directly to their door, to collect it at the self-service pick-up cubbies and at dine-in.

Halla Food features a plethora of F&B brands, such as VOX Cinemas’ Candy Bar, Top Bun, Kitchen 35, Pizza Al Taglio and Nutella; as well as Epic Byrd, a fried chicken restaurant and Akl El Beyt, which specialises in Lebanese home cooking.

Marc Matar, Vice President, Food and Beverage, Majid Al Futtaim Leisure, Entertainment & Cinemas stated that they’re extremely proud to expand their F&B portfolio with the launch of a hybrid digital food hall concept, which combines multiple restaurants in a smaller, more efficient footprint.

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