Reif Othman launches new concepts and announces a new restaurant

The Reif Othman brand continues to expand, with the reveal of two new concepts and the signing of one new restaurant 

Reif Othman

The celebrated Chef Reif Othman, who took home the peer-voted Chefs’ Choice Award 2022 and a number 16 ranking for Reif Kushiyaki in MENA’s 50 Best Restaurants, has opened concepts in Egypt and in the UAE. In addition to this, the gastronomic genius will be launching a licensed restaurant in Dubai, offering a new type of cuisine.

Together with franchised partner Baky Hospitality, Reif Japanese Kushiyaki opened its doors in New Cairo’s 5A By The Waterway complex. The Egypt-based dining destination seats 140 diners in a licensed indoor and terrace restaurant.

In Dubai, the talented chef and restaurateur has launched a new unconventional streetwear store – Soleside by Reif in Al Wasl Vita Mall. The setting is a reflection of Reif’s personal style and features sneakers, streetwear and Bearbrick collectible toys, alongside a café.

Reif will also be introducing his own unconventional Korean barbecue concept called Hoe Lee Kow at the first boutique hotel in the UAE, Hotel Indigo Dubai Downtown this year. The 220-cover indoor and outdoor licensed rooftop space is set to open in September 2022.

In neighbouring Saudi Arabia, the first of three new franchised Reif Japanese Kushiyaki locations in Riyadh with Majd Luxury Ltd. opens in The Esplanade Mall at the end of August with 200 covers.

“On the back of pandemic opportunities, we have been fortunate to grow our business and footprint in the UAE, Saudi Arabia and Egypt. We have a busy year ahead, in particular with the introduction of a new licensed Korean barbecue concept in our Dubai home. The next step for us is to expand further afield internationally in Europe – something that we are currently discussing with partners,” said Reif Othman, chef and co-owner, Hotaru Holdings.

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