Playbook is the UAE’s newest lifestyle app for the best F&B offers

Playbook has officially launched in the UAE with a selection of over 1,200 food and beverage offers and experiences in the city

Playbook App UAE

Playbook is a cracking new lifestyle app in the UAE and an ultimate navigator for all food and beverage offers and things to do. The platform has officially launched with a selection of over 1,200 things to do in Dubai.

Users can expect friendly, all-access and free-to-use listings of all ongoing restaurant and hospitality offers, as well as experiences curated exclusively for Playbook users.

Playbook App UAE
Omer Aslan Gurel, Co-Founder and Joshua Ashley Collins, CEO and Co-Founder


The homegrown concept is the brainchild of Joshua Ashley-Collins and Omer Aslan Gurel; and is a forward-thinking technology company built by the same team behind the Repeat App. The idea was born based on two key market insights – firstly, the city is brimming with fabulous F&B and hospitality offerings that are often hard to discover due to a lack of advertisement by the venue; and merchants often look for innovative ways to attract, retain and engage with their customers without offering discounts. Playbook aims to solve these pain points by bringing consumers and merchants together to meet within one holistic ecosystem.

Playbook App UAE

One of the top features of Playbook is its smart and sophisticated filtering system that allows users to sift through a fast-growing list of options. The app currently boasts over 70 redeemable Pool & Beach Days, over 90 Set/Tasting Menus, more than 70 Business Lunches, 180+ Afternoon Brunches/Evening Brunches/Pool Brunches, over 80 Premium Dinners/Date Nights/Free Flowing evenings and more than 140 Ladies’ Nights. With Playbook, every search can be seamlessly narrowed down as close to every user’s needs as possible, making the app a one-click stop to a comprehensive selection of what’s on and where to go.


What’s in it for users?

Playbook features filtering options such as location, price, days of the week, categories (including ladies’ nights, business lunches and brunches) and keywords (including redeemable pool days, set menus and themed evenings). These functions empower Playbook users to access their best ‘play’ offers, their way, with an extensive list of over 1,200 of the best in-house F&B offerings and over 500 trending, verified venues.

Ashley Collins, CEO of Playbook, assures users that Playbook has the most comprehensive listings in the market, regularly updated by the team or the merchants themselves so they don’t have to go through numerous websites to find what they’re looking for and can make quick and decisive plans for leisure in a matter of seconds through the app.

As an added feature on top of ongoing offers, Playbook also creates one-of-a-kind F&B experiences, with a best price guarantee and unlimited usage, that can be purchased or sent to a friend via WhatsApp or email.


What’s in it for merchants?

Playbook has been designed with every brand’s integrity in mind, where rather than offering a ‘discount’, it focuses on value for great experiences. The app gives merchants the ability to push out their in-house offers within minutes directly to the users, or pull them out when they reach capacity.

Danelle Ruth Palang, Marketing and Communications Director, Dusit Thani Dubai and Oman, who has recently signed as Partner of Playbook, explained that it was in their best interest to differentiate themselves through creative experiences and F&B, lifestyle and wellness packages that would leave a longer lasting impact; and for that they needed a platform where they could showcase regular and special offers and have the power to update them, whenever needed.

With its advanced data collection capabilities, Playbook can also send personal recommendations based on previous behaviour, trending offers and current location. Finally, merchants who sign up as ‘Partners’ have the flexibility to curate experiences that Playbook will be regularly promoting as ‘offers’ that users can only find on the app.

Visit the website or Instagram. Download the app here.