Sponsored: Marks & Spencer, operated by Al-Futtaim Group, has launched its new M&S Value campaign across all UAE Foodhalls, lowering the cost of everyday shopping while maintaining the same trusted quality

The initiative introduces reduced prices on hundreds of daily essentials, offering an average saving of 22% across a family basket of staples. The goal is simple: to make it easier for families across the UAE to shop with confidence, knowing they are getting both better value and the quality M&S is known for.

From freshly baked bread and 100% British milk to authentic Italian pasta, responsibly sourced seafood, and Fairtrade coffee, each item is benchmarked against competitors to ensure customers receive great prices without compromising on standards. Many products also feature the Eat Well seal of approval, created by M&S nutritionists in partnership with the British Nutrition Foundation, to help customers make healthier choices.

A typical basket of 20 essential items now costs less than before, with favourites such as supersoft loaves from AED 9.75, fresh British milk from AED 5.75, and freshly baked French baguettes for AED 5. Authentic Italian pasta varieties, including penne, fusilli, macaroni, and spaghetti, start from AED 10.50.

Fruit favourites such as easy peelers (AED 19) and Royal Gala apples (AED 14) join everyday staples like responsibly sourced tuna chunks (AED 13), Fairtrade instant coffee (AED 26.25), and Everyday Tea (AED 15.75). Family favourites are also available in larger packs for even better value, such as the Cheese Twist twin pack (AED 15.50), Pure Honey family pack (AED 39), 1kg pasta packs (AED 16), and a 4-pack of peeled plum tomatoes (AED 19.50).

With the M&S Value campaign now live in all UAE M&S Foodhalls, customers can enjoy hundreds of products repriced, making it easier than ever for families to stock up on the M&S food they love.

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