MIRA, a new social enterprise launches in the UAE

MIRA, a concept by the Fatima Bint Mohamed bin Zayed Initiative, has officially launched in the UAE


MIRA is a social enterprise by the Fatima Bint Mohamed bin Zayed Initiative (FBMI), that supports the less fortunate women in Afghanistan. The MIRA team have travelled across Afghanistan and built trusting relationships with hard-working, vulnerable female farmers. They’ve found that these strong and independent women make a meaningful contribution to their economy.

For the past ten years now, FBMI has been working hard to provide the women of Afghanistan with various sources of income; and to maintain the unity of Afghan families and their livelihoods. The ten-year journey has seen FBMI create permanent and sustainable differences in the communities; one of these being MIRA. MIRA has now given these women a platform to finally be seen and heard. The Initiative has hired over 8,000 Afghan women, with 35 per cent of these women being widows, thus making them the sole breadwinner in their families.

FBMI has created a market for these women farmers to sell their produce globally, with all profits invested back into the initiative. To inaugurate the launch, MIRA has unveiled a special collection of premium dried fruits, nuts and saffron, grown by female farmers who are supported by MIRA, this Ramadan and Eid Al Fitr.


How to give more than a gift this Holy Month?


MIRA encourages people to purchase one of MIRA’s gift boxes containing natural, organic produce. This, in turn, will help support and empower this community of devoted women who are responsible for producing the items in each gift box.

Choose from five gift options including the MIRA Classic that includes an assortment of almonds, walnuts, pistachio, raisins, green raisins, dried apricots, figs, white mulberries and a 5g saffron jar; while the MIRA Mix contains almonds, walnuts, pistachio, pistachio in shell, raisins, twisted dried apricots, figs, mulberries, pine nuts in shell, as well as a 5-gram saffron jar.


The MIRA Signature features white almonds, walnuts, pistachio, raisins, dried apricots, figs, mulberries, pine nuts and pine nuts in shell, as well as a 5-gram saffron jar; the limited-edition MIRA Ramadan box with premium tinned boxes of almonds, pistachio, walnuts, dried apricot, fig and raisins; as well as a luxury box of saffron.

AED375 (MIRA Classic), AED375 (MIRA Mix), AED450 (MIRA Signature), AED600 (MIRA Ramadan Box) and AED194 (10g saffron) and AED2,500 (250g saffron). Visit the store in Dubai Design District, the website or Instagram.