WHAT ARE THE GREAT FLAVOUR AWARDS?

Launched in 2017 by CPI Media Group, the Great Flavour Awards aim to recognise the very best ingredients available to consumers throughout the UAE. We believe that as the region’s leading food publisher that it is our responsibility to enhance the produce consumers use every evening to prepare their family meals, showcase local food production, identify what really is organic and healthy and celebrate those supermarkets, delicatessens and food distributors that constantly strive to improve the level of produce on their shelves.

We have more than 100 categories within which suppliers, distributors, supermarkets and consumers can nominate products that they believe deliver the best taste to the table.

The only criteria is that any product nominated must be available for consumer purchase within the UAE. The nominated product should be able to provide details of where the food is produced, is it considered to be standard, healthy or organic and where within the UAE can consumers purchase the product for it to proceed to the final stages.

During July the Great Flavour Awards judging will then begin. Each category and products therein are assessed by a blind judging panel comprised of:

  • • One professional chef
  • • One supermarket procurement professional
  • • One food influencer
  • • Seven BBC Good Food Middle East readers

They will be asked to assess:

  • • Taste
  • • Texture
  • • Aroma
  • • Visual appearance

Upon which each judge will give a rating from 0-10 with 10 being the very highest rating available. Any product with a combined average aggregate score of 7-10 will then be recognised as a Great Flavour Award recipient. This will be undoubtedly the only awards within the Middle East with a focus on excellent food produce and our blind tasting methodology will ensure only the best products are recognised and will serve as a guide for consumers wanting the best taste for their home cooked meals.

To submit a product for nomination, please click HERE


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